I was reading another Newsletter post in my email today, when I came across this little bit of research regarding SCENT and how it affects the way one purchases products.
"Research is showing that "sellers can actually increase both sales and the perception that they're selling quality goods" when they manipulate scents in their stores. Two kinds of odors are being looked at, the kind that come from the products themselves, and the unrelated odors that surround a buyer—intentional or not. A Canadian researcher and his team found that citrus smells increased sales, as well as the perception that the store's products were high quality. Coach (handbags) and Sony are both said to be experimenting with sensory branding in their stores. The researcher warns, however, that it's a complex equation of layering, which can backfire if a scent clashes with other scents in the retail environment." Source: http://www.theprovince.com/
I have known for many years that Scent plays an important role in how we manage ourselves and our lives. I have studied herbs and essential oils for many years and have conducted a few of my own little experiements during some of my soap making classes.
I love to see how each of us is drawn to exactly the Scent we need to create balance in our mind, body, soul, and psyche. Some days I am drawn to citrus scents when I am feeling a little down, some days I crave the scent of Lavender when I am under a lot of stress or have trouble sleeping. I sometimes even enjoy the scent of Anise (which is unusual for me), but I have come up with a few blends that include Anise where I still get the benefits without the overwhelming aroma of black licorice.
You can go to our website to get more information about Scent, Aromatherapy, and products that may help to balance your psyche. Please call or email us if you have ANY questions about our products and their use.
Do you find that article interesting? Please tell us about a time when you had been drawn to a particular plant scent or essence.
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